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The opportunities for getting free advertising for your product or services are only limited by your imagination and energy. There are so many proven ways to promote without cost it's truly mind-boggling! Here are ten proven methods.
1. Write an article relating to your area of expertise and submit it to all the publications and media dealing in that range of interest. Become your own promoter and writer. Get the word out by establishing yourself as an expert on that topic and "tag-along" everything you write with a reference
3. Become a guest on as many radio, television talk shows, or interview-type programs as possible. (Actually, this is easier to accomplish than most people realize!) Write a
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letter to the producer of the talk show, and then follow up with an in-person visit or telephone call. Your initial contact needs to emphasize how your product or service would be of interest to the listeners or viewers of their program
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- perhaps even saving them time or money.
4. Post your advertising circulars on all the free bulletin boards in your area, especially the libraries, grocery stores, and beauty and barbershops. Don't discount the idea of handing out circulars to all the shoppers in busy shopping centers, at bus or metro stops, and malls, especially on weekends. You can also enlist the help of students to hand out circulars.
5. Print your product or service's promotional ad on the front or back of your envelopes or other people's envelopes.**
6. Send programs announcements on post cards. Shop for maximum size at minimal price. Use both sides for information leaving half of one side for the addressee's information.
7. Check the publications that carry the kind of advertising you need and is compatible with your product/service. Many new mail order publications offer low rates to first-time advertisers; a free-of-charge insertion for prepaid issues; or special seasonal ad space at reduced rates. In addition, there are a number of publications that will give you Per Inquiry (PI) space - an arrangement where all orders come in to the publication ......
