10 Secrets To Improving Your Website's Conversion Ratio
According to the so-called experts, a decent conversion
ratio is right around one percent. In other words, one out
of every one hundred visitors to your website converts to a
sale.
Personally, I think you should ignore what the experts say,
and strive to achieve as high a conversion ratio as
possible. You should never be satisfied. You should always
be looking for ways to improve your conversion ratio. My
website consistently converts anywhere from 3 to 5 percent,
and often converts as high as ten percent!
Unless you're selling a big-ticket item and making $100
or more per sale, it's extremely difficult to make any real
money with only a one percent conversion ratio.
Of course, there are exceptions to every rule, and if your
website is attracting hundreds or even thousands of visitors
a day, then obviously you can do quite well with a one
percent or lower conversion ratio.
But what if you don't have that kind of traffic--and most
websites don't. Then what' What if you're selling a $20 e-
book and you're only attracting a hundred visitors a day to
your website' With a one percent conversion ratio, that
means your website is making a measly $20 a day. And believe
me, that's much more common than you realize.
However, what if you could improve your conversion ratio to
3 percent' 5 percent' All of a sudden, you're making $60 to
6 Secrets To HappinessHave you ever thought that you could have more, be more and do more' Have you ever wondered what it would take to really have a ..... $100 a day with the same amount of traffic. Improve your
conversion ratio to ten percent and voila, that $100 a day
turns into $200 a day!
So, how do you go about improving your website's conversion
ratio' Here are some tips that should help:
1. Make sure your visitors know what you do, the instant
they land on your website. Don't make them have to guess.
Tell them right up front with a benefits-laden headline.
2. Make sure the design of your website is up to par' Make it easy to navigate. Get rid of distracting flash or
stupid, meaningless graphics that are a waste of everybody's
time and take forever to load' Simplify your website. Get
rid of the flash, graphics and pop-ups!
3. Use psychologically effective colors. The color blue
suggests quality, trustworthiness, success, seriousness,
calmness--the perfect choice for sales pages. Avoid purple,
which connotes uncertainty and ambiguity, and only use
yellow to highlight key words and phrases. In addition, ......
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