11 Secrets of Building a Great Business
What makes a great business - longevity, contribution made to society, a happy place or exciting place to work' It is a difficult question but the answer lies mainly with the customers, owners and staff of the business.
Lets start with customers. From the research I have done with my own customers here are the four factors, which in the minds of customers would make your company great.
Compassion - approachable; dedicated; very personal; always helpful and responsive; committed always have time to discuss problem; and caring.
Communication - good at listening, express things in laymans terms, lucid, good at questioning, made it simple, and grasping real needs quickly
Integrity - gave fair answers to difficult questions, honest and straight, dependable, have integrity.
Delivering Stuff that Works - delivers what is really wanted or promised and that the solution really does the job, persistent, sticks with problem, practical, good at problem solving, identifying the real problem, technically competent, knowledgeable.
Now lets consider what employees would deem to be a great company. Again by enquiring of my own staff here are four factors I have identified. Note, that the above factors for customers also apply to your staff.
Challenge and Variety - constantly doing something new, always changing, constant challenge, and involvement in everything.
Doing Something Worthwhile - doing something good and worthwhile, feeling that we are really achieving something.
Gaining Skills and Experience - intellectually fulfilling, challenges all abilities and pushes comfort zones increases confidence, builds experience, and continuous education.
Influence - opinions valued, input on whats going on, have impact on success
Lastly, lets consider what the owners or shareholders would deem as being a great business.
Survival - Approximately 70% of businesses have failed by year 5, so the first thing is survival, to ensure their investment of money and time is protected.
Profits - a good steady, better than average return for the type of business
Secrets Of Dream AnalysisHave you ever written yourself a letter in which you unload your concerns, worries, hopes and deep-felt ..... Enjoyment - their happy with their investment, the customers and staff are happy. Theyre all smiling.
So how do you progress to fulfil all these measures' What strategy should you follow'
I would recommend using natures strategy - the fundamentals of evolution and genetics that can cope with an ever-changing business environment and yet create great species.
The only thing that is certain is change.
Here are the two factors you need to ......
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