It all started with a simple shopping spree. I had decided to surprise my wife with a new .....
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What if you can understand and control your customer's mind' What if you can influence, persuade and motivate your customers to buy from you' Well, I'm not talking about a magic trick or lay down a lesson of motivation. It's about understanding the different reactions made by the human mind in various situations. I'm going to briefly discuss 3 key aspects of psychological secrets that you can apply in your promotion efforts for a certain increase in customer response. They are,
Grips are the least expensive yet one of the most important parts of a golf club. Remember, the grip is the .....
What is it' Curiosity can be defined as 'the desire to know the unexplored' in simple terms. People want to know things that many others don't know. They like to discover the 'secrets' that only some people know. The desire to know is a compelling force in marketing, so we have:
* Secrets of the Diet Industry Uncovered * What Time Share Companies Don't Want You To Know * Msteries of A Youthful Appearance Revealed * The Hidden Keys of Car Buying
People don't want
* How to Diet Successfully or * A Guide to Buying Cars
for example. First set of titles surely outshines the second set of titles because the former takes advantage of curiosity. You must design your advertising in a way that arouses curiosity. Getting to see the powerful of curiosity' (When compared the two sets above)
Because / Reason Why ---------------------------- Telling people a valid reason for your action is another great influencer in human behavior. People will trust you if you can offer a reason for what you are doing. Say you offer a 50% discount on your digital cameras for the last 10 days in this month. People are too smart today and start to think it's probably because you want to get rid of your defective products or because its 2 days before the expiry date (in case of food items). Wouldn't you and I think the same way when we see a similar message'
Give them a true believable reason. For example, let's say you have a slow time of the year and you want to increase your business during this period. Make a special, limited time offer. Offer to throw ......
