Decide on one main purpose for each day. Determine that you're going to achieve that one object .....
the money-making ability of just about ANY sales message.
This discovery came from writing hundreds of successful sales messages myself, and helping thousands of other people improve their own skills at writing successful advertising sales copy.
I've also found every time someone else gets better results from what I have taught them, my own life improves. With that in mind, here are the five secret "keys" for you to use and profit from:
SECRET 1: Focus your advertising sales copy on ACTION.
Begin by getting crystal-clear on the action you want your
Secret #3: Creating an avalanche of sales with Freeware/Shareware sites:
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Freeware/shareware sites .....
prospect to take. If it's to buy, then keep that in mind as you write. Also, write in an "action" frame of mind. That means use action words: walk, run, reach, touch, grab, pull, put in your pocket.
Here's another action secret. In your imagination, figure out how to move obstacles out of the way, so your prospect's clear path to action is unobstructed and easy to follow. And make it easy for your prospects to take the action you want them to take.
Whenever I ask people this question, "what do you really want in your life'" They will usually give me answers as .....
SECRET 2: Don't sell your product!
I know that sounds contrary to common sense. But I promise you will make far more sales if you visualize your product as a SOLUTION to your prospect's most pressing problem' or picture your product as the way to make the prospect's fondest DREAM come true' or even describe your product as the answer to becoming the PERSON the prospect most wants to be.
- Become the person: "How would you like to become one of the High Earners on the Web'"
SECRET 3: Provide proof of your promises.
Beginning copywriters need to face this fact, and experienced copywriters need to be reminded:
No one is going to believe a single word you write.
Until you provide proof, that is.
Types of proof that work include simple facts that back up your promise; testimonials showing how your product actually did for someone what you say it can do for the prospect; reasons why your product can do what you say it can do; case studies showing results; and a summary of your own track record, showing you know what you're talking about.
SECRET 4: Let your critics go wild.
Did you know that really good copy gets as many "thumbs down" as it gets "thumbs up'"
It's true. Here's why:
Really good copy spurs EMOTIONS in the people who read it. Some of those people - the ones who want what you have - will experience the emotions of desire and excitement.
But at the same time, other people - those who DON'T want what you're offering - may find that your provocative copy stirs feelings of distrust, discomfort, even outrage!
Don't worry about it! As long as your copy is legal and ethical, it doesn't matter whether everyone likes it or not. You don't need or want the approval of people who wouldn't buy from you anyway.
Remember: If you're making sales, those sales are the ......
