A SECRET WAY A NEWBORN BABY CAN OPEN A ROTH IRA! The Roth is kind of weird until you get used to it in terms of how much you can put in (contribute) each year depending on how much you earn (compensation). Because .....
Whether you're advertising a product on print, radio or Internet, these 7 secrets will help you write and successfully advertise your product:
YOUR HEADLINE OR TITLE PROMISES SOMETHING TO YOUR CONSUMER. Yep, you gotta grab their attention at the outset -- that is, by way of your headline. Tell me, would you buy a product after reading this headline: "New Hair Growth Shampoo Now In The Market!" I don't know about you, but if it was something like, "50% Hair Growth In 7 Days!" I'd buy the product and try it out to see if it delivers what it promised in the headline. It's a more effective headline than the first because it gives a concrete result in only a short time. Bald or semi-bald people are more likely to buy the product when they read the second headline.
A GOOD LEAD FOLLOWS A GOOD HEADLINE. If you've written a very good headline, chances are you'll be able to write a good lead based on that. The key here is to support your headline with facts in your lead as well as elaborate your headline. Another tip: Don't waste words explaining to
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your readers and target consumers what they already know. Go straight to the point. Zero in on your product and what it can do for them. Again, taking our example from the hair growth shampoo, don't waste a paragraph explaining the causes of baldness. Give them specifics and facts right away such as how effective your hair growth shampoo is as well as tests conducted.
BE CONVINCING BY PROVIDING AMPLE AMOUNT OF INFORMATION ABOUT YOUR PRODUCT. Ask yourself, "What can I say or write here to convince my readers or potential customers to actually buy my product'" List things related to your product and write them in a logical manner. Remember that grabbing their attention from your headline and lead is winning half the battle. The next step is for you to convince them to buy your product once you have their complete attention.
TREAT YOUR AD COPY LIKE A NOVEL OR A STORY. If you want sales results, learn how to write and present your advertisement in a logical manner. Treat it as if you're writing a short story or a novel: you have an introduction, you have a conflict, a climax and finally a solution. Make your readers and potential customers feel like the ad is really for them. Organize your sales points according to importance: start with the most important and then finish off with the
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least.
IF YOU WANT SALES, NEVER WRITE OR PRESENT A BORING AD. Again, if your ad is interesting, that's the only reason why your readers or customers are ever going to read on and finish reading your ad and possibly buy and try out your product. One effective way for you to "connect" with your readers/customers is for your ad to speak directly to them. Tell them a story, appeal to their emotions, their needs, their desires. If possible, add testimonials from people they are familiar with; a famous actor or actress perhaps. Never make the mistake of talking more about your company and your success more than the product you are trying to sell. Your target customers are reading your ad because they want to know about your product and not about you. Don't also ......
