1. If What You Are Doing Is Not Working Change Your Approach
When I was in school I always had a small group of close friends but I .....
In this article we will be discussing 8 successful secrets for getting your press release into print. The methods below have been used by me personally and can make a tremendous difference in getting more of your own press releases into print.
1) Target the right magazines for the products you sell. Many times, individuals will send out their press releases to every category of magazines listed in hopes that by doing this approach, something will stick. This is a common error and one that should be avoided. Always concentrate on the best possible categories of magazines for the product You are selling. For instance, let's say you are offering products that are related to babies and small children. In this case, you would want to concentrate on sending out press releases to magazines closely related to your niche market such as baby magazines, parenting magazines, and Women's magazines.
2) Contact the publisher of the magazine to get the name of the editor. This should be one of the first things you do before you submit your press release. If you are unable to locate the editor's name in the magazine, contact the publisher and ask for the name and email address of the editor.
3) Add a "media" link on your website. A media link is a webpage where you list out your various press releases. When the media visits your site they will see a link called
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"media" or "press releases." When a person from the media clicks on the link they will be able to see the various press releases you have listed on your website and they will be able to pick and choose which releases they want to use.
4) Follow up with an editor immediately after sending a high resolution image. When an editor contacts you and asks you to send a high resolution image of a product, be sure you follow up with a separate email to make sure that the attachment got to the editor. There is always a chance that a spam filter got the picture before it even got a chance to get to the editor's inbox. It is never a good idea to assume that they received it and all is well. There is no guarantee that the editor will contact you back to let you know they did not receive it. Always contact the editor by
sending a second "text only" email that says something like, "I just sent the high resolution image of the product and I wanted to make sure you received it. Can you confirm'" If you still don't receive a response by sending the email, be sure to call the editor to follow up.
5) Getting your press release into special holiday or anniversary issues of magazines. Most magazines have a special holiday issue that you will want to try and get your press release listed in. These special issues for Father's day, Mother's day, holiday issue, and anniversary issues of a magazine(such as 25th anniversary issue)usually have wider distribution which means even more readers will have a chance to see your press release. You can contact the magazine and find out the closing date of the holiday issue or the closing date for the issue you are trying to get your press release in. You can also request a media kit which will list out the closing dates of each upcoming issue of a magazine. The closing date will be the last date you can add submissions for that specific issue. Once you know the ......
