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8 Ways to Use Alexa.com's Toolbar as Your Secret Traffic Weapon by Tinu Abayomi-Paul
By now, most web marketers know that the Alexa.com ranking of their site is important. It gives an independent measure of your monthly unique visitors and reach on the web to potential advertisers.
To potential clients, it gives them a vehicle by which they can research your site, and if your ranking or reviews are favorable, an air of credibility as well.
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Across the web, a trend is growing- webmasters display their graphical ranking on the front pages of their sites, and there has been a resurgence in reviews of websites on Alexa.com by the average web surfer. Yes, all this is common knowledge even among many new to selling their wares online.
But did you know that there are other ways you can use Alexa.com to your advantage, specifically exploiting some of their latest changes to your advantage' Here are 8 of the 9 ways I've used Alexa as my Personal Secret Traffic Weapon in the first month of my latest website's life.
You probably already knew that Alexa Internet is owned by Amazon. But did
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you know that the reviews done on Alexa are now being linked to Amazon.com' Or that the new reviews appear on Amazon.com as part of your Amazon profile'
To use this to your advantage, you can create a new Amazon profile centered around the theme of your site. You can even get an article printed on Amazon
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by filling out their "So You'd Like to..." guide or Listmania. And if your ebook/newsletter/book has an ISBN number, you can also partner with a web master in a parallel market and review each other's book. The possibilities are as endless as your current Amazon.com profile.
Use wordtracker to find high ranking sites for semi-popular keywords.
Find sites in the top ten of those keywords that don't have rankings yet. Suggest your site and several others as related links. It looks like Alexa is changing this information for sites that already have links to "Sites Linking In". For now, the Related Links Suggestion Box is still available for every site by going to: http://www.alexa.com/data/details/editor'type=rl&url=http://www.yoursitename here.com - I have a feeling this may go away from the way they've started hiding it since yesterday, so do this step as soon as possible.
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If you've done this before, try partnering up with another web marketer and suggesting each other's links to a pre-determined number of sites. Or use your personal Amazon.com profile to suggest your link for other sites and your new target profile to suggest links for other sites.
If yours is higher, or at least close, proclaim yours proudly on your site with Alexa's free dynamic traffic graph banner, which you can get from this page: http://www.alexa.com/site/site_stats/signup'mode=graph. Another great thing about this is that if you have an associate ID, Amazon will include your ID in your link and monetize the banner. They also have a site stats and traffic ranking graph if you prefer.
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Tell your repeat visitors about Alexa's toolbar and the fact that it will now block pop-ups.
I even saw one site link to their download page as a freebie. And why not' It benefits you both. Your visitors can selectively eliminate pop-ups, and you get another Alexa user visiting your site, thus increasing your ranking. Guess what else'
According to this page: http://pages.alexa.com/prod_serv/promotealexa.html - any purchases made at Amazon using the new toolbar will earn you commissions. (They aren't as particular as they used to be about new associates either. My site was approved overnight.) ......
