A Simple Secret To Seducing The Search Engines
...... re-emerged in a BIG way,
thanks to recent information leaked by Google within their
US Patent Application 20050071741.
We now know that quality content and incoming links are
essential (now, more than ever) to the survival of your
websites within the search engines.
Bottom line. You need to start creating and submitting
articles to get all the benefits I just outlined above.
In fact, Google is practically telling you to do so!
But, where do you start' Where should you submit your
articles'
Here's a blueprint that outlines the 7 keys to writing
successful articles.
Follow these 7 keys and you are guaranteed to get more
traffic, more incoming links and higher search engine
rankings and page rank, by simply distributing your
articles across the Internet.
Let's get started.
Key #1: Choose a HOT Topic
You'll need to do a little research on this one. If you
are already familiar with the target market for your
article, this should come easy. Research, spy, observe. Do
whatever it takes to understand your target market. What
issues are hot' What topics currently appear within top
ezines, messageboards, ebooks' What keywords are they
using to search online'
It's also a good idea to frequently visit article
directories and content sites. These sites contain current
articles on a variety of popular topics. Often, you can
view the most popular article topics (or clicks) as well.
Here's a short list of article directories:
http://www.ezinearticles.com
http://www.certificate.net/wwio
http://www.ideamarketers.com
http://www.goarticles.com
http://www.netterweb.com
http://www.jogena.com
Key #2: Choose a "Magnetic" Title
Magnetic title' That's right. Your article title is your
headline. If it doesn't pull the reader into the article,
nothing will. Just think ... what if I called this
article:
"Get More Traffic In The Search Engines", "Easy Search
Engine Tips", or "Free Traffic Generation Strategies".
BLAH! See what I mean' These don't pack much "punch", do
they'
Your title is just like a classified ad. Look at it this
way. If your article title is crowded on a webpage with
100 others, what will make it jump off the page'
Key #3: Use The AIDA Principle
Attention Interest Desire Action
This universal formula applies to your articles as well.
Once you've enticed your reader to read your article (via
a great title), you need to keep them reading.
The first paragraph of your article is critical. If it's
dull, boring and lifeless, your reader will surely bail
out. You must keep their interest right from the start.
Try using short paragraphs, sentences and words. This will
keep the tempo upbeat and make your article much easier to
read (or skim, as most do online).
Key #4: Create Several Sub-Headings
To better organize your thoughts, divide your article into
sub-headings. At times, writing a 500-700 word article can
seem insurmountable. Sub-headings make things easier.
Instead of tackling the entire article at once, try
writing one paragraph at a time.
Key #5: "Close The Sale" With A Resource Box
One of the worst things you can do is to leave your reader
hanging. They've just read your great article, now what' A
resource box appears at the very end of your article. It's
the last line that your reader sees. It's your chance to
set the next step.
Make sure that your resource box is compelling. Make the
reader jump over to your website, sign up for your ezine,
download your latest ebook, claim their free gift -- get
creative!
Also, the resource box allows you to include a direct link
back to your website. Sit back and watch your link
popularity soar!
Key #6: Poofread Your Work
Did you catch that' It should have read, "Proofread".
Nothing hollers out amateur, newbie, or just plain
unprofessional than an article filled with typos and bad
grammar. If you don't have an English major in the family,
hire a proofreader. Their rates are reasonable and they
can save you from damaging your reputation online.
Key #7 - Promote, promote, promote
Let's make one thing clear. Without key #7, keys 1-6 are a
waste of time. Bottom line, no one will read your article
if you keep it stored on a floppy disk in your desk.
You've got to promote it!
How can you promote your article' There are close to 90
article directories, article banks, free content sites,
article announcement lists, and article syndication
services out there. And the best part is ... 95% of them
are FREE!
Plus, there are thousands of ezines, websites and blogs
that are looking for article submissions. Develop a list
of contacts in your target market. Next, e-mail each ezine
publisher, blog owner, or webmaster a copy of your latest
article. There are countless stories of individuals who
have succeeded using this exact same approach.
Wouldn't you like to get your next article picked up by an
ezine with 32,000 subscribers or have 8,000 websites
visitors view your article tomorrow'
About the Author Jason Potash makes it easy to create and blast out your
articles all over the Internet using his ingenious new
ArticleAnnouncer Article Marketing System. Click below now
to see what's happening on Tuesday, June 28th:
http://wetrack.it/eza/af.cgi'aid=1583&ent=26
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