It just wasn't happening. Yes, visitors were coming to the site, but the opt-in list was growing painfully slow. A new approach was called for, and a friend recommended trying a co-registration effort. And darned if it didn't work!
Many people work hard studying various subjects to sit for examinations .....
With both free and paid variations available, co-registration is based on the practice of presenting a prospect with multiple opt-in opportunities (usually subscriptions or memberships) at the same time.
The Free Way:
The free method of co-registration involves a cooperative effort between competitors, where each offers their list the chance to sign up for a competing ezine(s), often on a confirmation page after a purchase is made.
In this way, members of the co-op 'share' each others traffic. You can think of this as a type of joint venture. It works best when you partner with one or two other ezine publishers, offering 3-4 ezine options. You must limit the choices, as too many can be overwhelming to the prospect.
The Paid Way:
There are a number of services popping up across the Internet where an ezine publisher can pay to have their ezine posted with others, in a directory setting. A prospect visiting these sites will be presented with a number of sign up opportunities to opt-in. These services are also known as pay-per-subscriber directories.
However, as with other forms of paid promotions, before investigating a paid co-registration service, you MUST have a firm understanding of your numbers. Do you know how much a new subscriber is worth to you'
Secret #3: Creating an avalanche of sales with Freeware/Shareware sites:
Aho!
Freeware/shareware sites .....
Once you've grown your opt-in list to around 500, run your conversion rates; know how much you can afford per lead beforehand to break even.
If you're brand new and haven't yet gotten a firm sense of your return-on-investment (ROI), wait until you do before signing up. Without an understanding of your revenue and conversion, you could end up overpaying.
Remember, the internet is a numbers game - make sure you know yours before proceeding.
When considering a co-registration service, there are a few critical questions you must ask:
*Does the service provide only opt-in traffic' If it doesn't, move on. The more targeted the lead, the better.
*Can the new leads be automatically subscribed/added to your opt-in list' Or will the service give you a list of new subscribers that you'll need to input manually'
*If you're paying, try to avoid buying leads that have been shared too heavily with ezines that have a target market identical to yours.
*Only use those services that allow potential subscribers to read short descriptions of the ezines being offered - again, this serves to sort, target and pre-qualify the potential opt-in traffic. The closer their interests match your offered information, the better.
