Here's A Simple Selling Secret For How To Turn 2 Words... Into sales
Here's a proven, and truly easy way to start increasing your sales, immediately.
All you need to do is add these 2 words to your selling system, and you're good to go.
In fact, this trick's so good, I wish I could take credit for coming up with it, but the truth is, it comes from a little-known marketing legend.
Here's the deal:
In 1947, Elmer Wheeler was one of the best-known salesmen of his time. His "Wheeler Institute of Words" developed a "best practices" of selling, by testing a variety of words in over 19 million selling situations.
I'm right in the middle of reading one of Elmer's most famous books, "Tested Sentences That Sell".
And here's a great little selling trick that comes straight out of this book:
Ever go into a restaurant and order a drink'
Of course you have.
And what does your server usually ask you, right after you place your order'
They usually say "Small or large'", right'
A 'Hidden' Secret To Affiliate SuccessDid you know that many successful affiliates have a R16;hidden' secret' Guess what it is' It is giving personal recommendations of the product they are re-selling. This .....
Well, imagine for a moment... you're the owner of this restaurant.
Do you have any idea how much your sales would increase over time, if... instead of saying "Small or large'" after your customers ordered their drinks ... you told your servers to instead, say...
'Large one''
Let me take the guess-work out of this and make your job easier for you.
Elmer Wheeler tested this experiment out in five-thousand separate selling situations. And the results showed, when your server asked "Large one'"...
7 out of every 10 people, answered 'Yes!'
So, let's say a large soda costs you 35' more than a small soda -- are you with me on this' This means, by saying "Large one'"... 7 out of every 10 customers that walk through your door, end up giving you an extra 35 cents!
Now you may be thinking, "So what'... It's only 35 cents."
A-h-h-h, but remember....
Little Hinges Swing Big Doors Open!
Follow me here for a minute: If you've got 5 servers... and each of them does this with 100 customers a day, this means each of them will be serving large sodas to an extra 70 people a day.
That's an extra 350 large soda sales a day. (5 servers x 70 large sodas each).
350 extra sales, at 35' each, is $122.50 a day in extra gross sales for you... which translates into $857.50 extra a week, and over 52 weeks, this turns into...
$44,590 Dollars A Year... With
ZERO Extra Marketing Costs Involved!
Not bad, hey'
And if your large sodas cost 50' more than your small sodas, in that case, your annual bump in gross sales would be $63,700 Dollars!
70' more' O.K., that one's easy -- just double the 35' figure -- now you're selling $89,180 Dollars more!
See how easy this stuff is'
It's insane, isn't it'
But what if you don't have a restaurant'
How can you use this trick in your business'
Well, let's say you own a photography store. When people are filling out their forms to get their pictures developed, instead of saying "Singles or doubles'", you can say "Doubles'".
If you own a landscaping company, instead of asking "Shrubs and lawn'", you'd say "Whole yard'"
And if you're a hairdresser, ......
Read More ...
|
