Here's A Simple Selling Secret For How To Turn 2 Words... Into sales
...... than a small soda -- are you with me on this' This means, by saying "Large one'"... 7 out of every 10 customers that walk through your door, end up giving you an extra 35 cents!
Now you may be thinking, "So what'... It's only 35 cents."
A-h-h-h, but remember....
Little Hinges Swing Big Doors Open!
Follow me here for a minute: If you've got 5 servers... and each of them does this with 100 customers a day, this means each of them will be serving large sodas to an extra 70 people a day.
That's an extra 350 large soda sales a day. (5 servers x 70 large sodas each).
350 extra sales, at 35' each, is $122.50 a day in extra gross sales for you... which translates into $857.50 extra a week, and over 52 weeks, this turns into...
$44,590 Dollars A Year... With
ZERO Extra Marketing Costs Involved!
Not bad, hey'
And if your large sodas cost 50' more than your small sodas, in that case, your annual bump in gross sales would be $63,700 Dollars!
70' more' O.K., that one's easy -- just double the 35' figure -- now you're selling $89,180 Dollars more!
See how easy this stuff is'
It's insane, isn't it'
But what if you don't have a restaurant'
How can you use this trick in your business'
Well, let's say you own a photography store. When people are filling out their forms to get their pictures developed, instead of saying "Singles or doubles'", you can say "Doubles'".
If you own a landscaping company, instead of asking "Shrubs and lawn'", you'd say "Whole yard'"
And if you're a hairdresser, instead of asking "Cut and shampoo'", you just say "Shampoo'"
7 SECRETS To A Great LifeA great life doesn't happen by accident. A great life is the result of allocating your time, energy, thoughts, and hard work towards what you want your life ..... Make sense'
When it comes down to it, the basic premise of this selling trick, is...
If You Don't Ask... You Don't Get!
But polishing your request up so it's "benefit-oriented" to your prospect... makes this work smoothly... effectively... and without looking like you're trying to "sell more".
Notice how you're not asking "Do you want a large soda'" -- you're just saying "Large one'"
See, you'll have to experiment a little bit to find out what works best in your situation, but not you've at least got one helluva head start on things, no'
And can you think of any easier
way to make this kind of extra money'
Elmer Wheeler really was a "selling genius" and you'll pick up quite a bit from him.
And, from the excitement and enthusiasm he comes across with, you know he enjoyed his work.
Here are a few of Elmer's famous quotes:
"Your first 10 words are more important than your next 10,000."
"People seldom want to walk over you until you lie down." And...
"Don't sell the steak, sell the sizzle."
Unfortunately, Wheeler's books are all out of print. You'll find them showing up pretty consistently on e-bay though, and, you can also find some of them on www.abebooks.com or www.alibris.com.
Several of my readers asked me whatever happened to Joe Sugarman, who I mentioned in last week's Tip, 'What Never Ever To Say To Your Prospects...'.
Joe's living on Maui now, and he publishes the Maui Weekly newspaper. He's also still involved with Blu Blocker sunglasses, and I'm sure, a number of other things as well.
About the Author Craig Garber is one of America's Top Direct-Response Copywriters and Direct-Marketing Consultants. For more copywriting tips, go to www.kingofcopy.com
Copyright 2005 www.kingofcopy.com
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