Plain speaking '- 4 secrets for getting your book purchased

Secret

Dirty Little Secret

Plain speaking '- 4 secrets for getting your book purchased

Secrets Of Discount Patio Furniture
By: Nicholas Webb

Buying discount patio furniture can be a very economical way to obtain quality furniture for your .....

What can be more infuriating to a potential purchaser of a non-fiction book than chapter headings which give no clue as to their contents' After all, if someone is looking in the non-fiction section of a book store, it implies they want facts, not a fancy and 'clever' table of contents! Here are 4 sure-fire ways to make your text grab the reader's attention:

1. Make sure the text on the front and back covers is compelling. It should state plainly and simply what the book is about. For example: 'Buy this book, and learn how to master the craft of teaching in 15 lessons'.

2. Why should anyone buy the book from YOU' Don't waste limited space on the back cover telling the potential reader about your 3 cats ' unless it's a book about cats, of course! Write something like: 'The author has been a practising teacher for 13 years, and writes regularly for the Teaching Times.'

8 Secrets To Paying Less For Dental Care
Referrals ' Ask if your dentist gives a discount for referrals. If you send in your friends and neighbors, will .....

3. Organise the table of contents so that the chapters fall into easily-identifiable sections. For example: 'Section 1: Before you face your first class; Section 2: The first year' and so on

4. Make sure that the chapter headings actually MEAN something. You may think it's great to have chapters like 'All that glitters' and 'Every cloud has a silver lining', but I' have news for you: nobody else is impressed! When people are browsing they want to know right away what they will get for their money if they buy the book. They don't ......

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