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The "Not-So-Secret" Formula For Good Sales Letters.

 

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Close Kept Secrets to Weight LossLesson #8

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Do you know the formula for writing a good sales letter'

There are three steps to creating a powerful and effective
sales letter for your business.

For the Marketer, the content of the sales letter is the
"Good News" associated with the product or service that is
being sold. The marketer wants his or her audience to see
the Benefits of acting upon or responding to the sales
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letter's invitation to buy.

The focus of the entire letter is the potential Benefit of
the message for the audience. As a Marketer, I can write all
about the features of a particular product, but if I don't
communicate how the person can benefit, then I am wasting
their time and my effort.
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So what is this three step formula'

Let's begin with the focus of communicating Benefits. With
that in mind we move toward...

1. The Headline - What is the Core Benefit'

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In this fast-paced world, people seldom have the time to
focus on every advertisement and sales letter that crosses
their path. This is especially true for those of us on the
Internet who have been conditioned for almost instant
gratification. If your web page or email letter does not
immediately capture their attention and entice them to look
further - then the sale will never be made.

In your headline you need to tell them What You Are Going To
SAY about how the product will benefit their needs. You've
probably got less than 30 seconds to make folks want to read
the rest of your letter - else they will delete your email
or click to another page.

If your web page or sales letter does not immediately Grab
Their Attention, then they will be gone within 30 seconds
and you will probably never get them back.

Make sure that your marketing pieces begin with a Benefit
Rich headline that tells the reader how they will benefit if
they read your letter and act upon its invitation. Tell them
immediately what you have that will benefit them, or the
sale will be lost.

2. The Body - How is this going to benefit me'

With the headline you told them what the core benefit was.
Now you need to tell them how this will happen and expand on
how that will benefit the people visiting your site.

You need to describe the features and benefits of your
product. When they get done reading your letter they will
know...

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... exactly what they will get if they respond to the letter

... the specific features of your product with their
benefits

... testimonials of how others have benefited

3. The Call To Action ......

Read More ...

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