...... In your headline you need to tell them What You Are Going To SAY about how the product will benefit their needs. You've probably got less than 30 seconds to make folks want to read the rest of your letter - else they will delete your email or click to another page.
If your web page or sales letter does not immediately Grab Their Attention, then they will be gone within 30 seconds and you will probably never get them back.
Make sure that your marketing pieces begin with a Benefit Rich headline that tells the reader how they will benefit if
7 Secrets For Beating Writer's Block Most people can easily identify with the dreaded "writer's block". It is a well-known phenomenon that just about everyone has faced at one point in .....
they read your letter and act upon its invitation. Tell them immediately what you have that will benefit them, or the sale will be lost.
2. The Body - How is this going to benefit me'
With the headline you told them what the core benefit was. Now you need to tell them how this will happen and expand on how that will benefit the people visiting your site.
You need to describe the features and benefits of your product. When they get done reading your letter they will know...
... exactly what they will get if they respond to the letter
and then tell them Exactly what they need to do to get what you are offering. Too many otherwise Great sales letters fail because they leave prospects and customers hanging, trying to figure out how to get what the seller is offering.
If they need to click a certain link and complete an order form, then say: Click Here Now and complete the order form.
If they need to call a phone number and place an order, give them that number and the hours that somebody will be
Probably the most important part of your sales letter is...
You!
Sign your name. People do not like anonymity. They Want to Know who they are dealing with.
To communicate the benefits you want your audience to enjoy...
... Grab their attention with your headline
... Tell them how your product will benefit them
... Be specific on the course of action and Sign Your Name
About the Author
Ronald publishes The Christian Marketer. By subscribing to his newsletter, you will receive articles, tips, resources and education that will aid you in both your Christian and Internet Marketing life. To subscribe, go here: http://thechristianmarketer.com
