Secret

The 'secret weapon' of successful web marketing is?

But we do more than try to avoid them. We sneer at blinking yellow 'security alerts' that offer to eliminate adware deposited on our computer when someone clicks on something like a blinking yellow security alert message. We roll our eyes at Hollywood style hype. And our response to claims of 'new and improved' anything is a yawned, 'yeah, right.'

We've become jaded, cynical, distrustful, and focused on nothing but fending off all distractions between us and the information we're online to retrieve. Is it any wonder we arrive at the end of our day exhausted, with cramped hands, hunched shoulders and clenched jaws'

Now switch hats quickly and look at this from your perspective as a business promoting yourself online. Any way you can help a battle weary consumer get more value out of your website and emails will help you earn their business, right'

Obviously, giving them a clearly marked path from landing point to information source wrapped in an appealing design is something you must do. But that alone may not be enough to win their dollars. You still have to win their attention and their respect before they'll set foot on that path.

Fortunately there is a very simple, affordable way you can do it. With no shouting.

Today's streaming video tools allow you to easily provide visitors with a brief personal message that does more than command instant attention. A simple greeting that you create and manage yourself opens the door to a genuine conversation. All the technical barriers of the web fall away in the face of it and your visitor learns what he needs to know about you in seconds.

How' Your expressions, your gestures, your smile, and your tone of voice, hold more power to attract attention, convey a deeper meaning to your message and convince people of your sincerity than anything else you can do. Scientists have proven that up to 93% of what we learn and remember from a conversation comes from these unspoken, and unwritten clues.

Your human visitors absorb and process all that complicated information a matter of seconds in an attempt to answer one question. They're looking for the consistency between your words and your non verbal message that will tell them whether or not they can trust you and believe what you say has value to them.

That makes you the very best tool you have to increase your credibility. If you're feeling too shy to step in front of the camera consider this. As a consumer, you wouldn't dream of turning off your spam filters and popup blockers, or opening every attachment that came your way.

As a businessman using the Internet to generate leads or sales for your company, can you really afford to leave your big gun at home'

ABOUT THE AUTHOR

Liz Micik turns your video learning curve into a fast and easy profit curve in her newest book, 'Cue the Director: 10 Simple Steps to Online Video Success.' Visit http://www.powerpresenters.com

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